Who we are

Criterion Research is a company supporting companies.

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We offer ourselves as a partner to develop together effective marketing plans which aim to increase and consolidate customers, analyzing the impact of your product or service on the market.

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Criterion Research was born as a market research institute and uses its twenty years experience in this area to create new strategies pointing to the success of your brand.

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Ours is a laboratory of ideas. After a careful analysis of your business and goals, we study the best solution tailored to promptly achieve them.

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We work considering the uniqueness of your Company with its own specific customers, no pre-set projects, questionnaires or script. In this way we can guarantee a customized approach.